Today we will be discussing the elements of graphic design as they apply to advertisements. We will look at some advertisements in magazines and see how they stand up to our "rules". The next project will be to create an advertisement.
- Know Your Audience.
- Be careful not to have too much text or too many pictures on a page, find a balance of elements
- Colors should complement each other.
- Don’t use more than two fonts on a page
- Use an appropriate size font for your audience; large size for small children and older people, no smaller than 12-14 pts for everyone else.
- People in the US read from left to right and down in a “Z” pattern, so design your page so the reader’s eyes will travel that way.
- Provide visual breaks and rest spots. White space on your page does this.
- Maintain consistency in everything; fonts, sizes, placement of elements on page, etc.
- Be sure to only use graphics that will not look blurry or pixilated in the final copy.
- An excellent design may never see the light of day if it is submitted after the deadline.
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